
good vibes. Great style
Where beach-born style meets everyday play. Clothes built for beach adventures, school days, and spreading positive vibes.

Fall In Love with our newest collection
Clothes that keep up with kids and all their adventures.
COLLECTIONS
BESTSELLERS
Our top sellers - get them before they run out!
I Am Affirmations T-Shirt
Be the Reason
NEW ARRIVALS
Carmel Coast Jacket
Newport Windbreaker 2.0
Salt Creek Jacket
I Am Affirmations T-Shirt
THE SON & CO. DIFFERENCE




Premium Quality Materials
Our clothes are made from high-quality materials that ensure durability and comfort. Whether it's soft cotton, bamboo, breathable fabrics, or sustainable materials, we prioritize quality to provide you with the best possible product.
Ethical and Sustainable Practices
We are committed to ethical manufacturing and sustainable practices. By choosing our clothes, you are supporting a company that prioritizes fair labor practices and environmentally-friendly production methods, ensuring a positive impact on both people and the planet.
Trendy and Timeless Designs
We offer a wide range of designs that cater to both contemporary fashion trends and timeless styles. Our collections are carefully curated to ensure that you can find something that suits your personal style, whether you're looking for something bold and trendy or classic and elegant.
Exceptional Customer Service
Our customer service team is dedicated to providing you with an exceptional shopping experience. From easy exchanges to personalized styling advice, we are here to help you find the perfect outfit and ensure that you are completely satisfied with your purchase.
Let customers speak for us
from 201 reviews
I came across Son & Co on my social media feed and I ordered a couple cute Tees for my 18 month old grandson. I wasn’t sure how the quality would be because I’ve ordered from many others that were terrible. Son & Co’s Tees did NOT disappoint!! They are buttery soft. Great fit! Wash up nicely without falling apart. And THEY’RE ADORABLE!! Our family LOVE anything beach, surf, or skateboarding related clothing and Son & Co certainly fit the bill! I just ordered 7 more shirts in varying sizes, and I’ll definitely be back for more for his birthday and Christmas!!!

I really love this shirt. It’s got a great positive message and is a great quality! My son can be picky about materials and it doesn’t bother him!

Adorable

Best quality kids shirts! Best designs!

It is really cute. But no way this is a size 3T. You also sent me a 2T in another shirt which I ordered a 3T.

As an autism mama this shirt is everything. The daily affirmations we need to our child to know! this shirt is also so buttery soft.
I love it will deff be buying more !

Love the soft material this awesome tshirt is made of. My grandson loves it!!

This tshirt is amazing, love the quality and material! I hope more affirmation tshirts one day !!

My boys loved these shirts

Super cute positive vibes . Lightweight tee , we love it

Great quality, great fit! Will order again!

Always the cutest designs and best quality!

Love it. Very soft!

My son Jaxon loves it! It is the cutest softest shirt! I recommend it to any toddler!

The fabric is soft and the shirt look so cute in person.

MADE TO LAST

ABOUT US
SON & CO. APPAREL
Welcome to Son & Co Apparel. We cannot wait to see your rad kid rocking our product! Son & Co was founded in 2021 in Southern California. The designs are inspired by the beach, outdoors, and always good vibes! Our clothes are perfect for a day at the beach, a skate session, snowboarding, or just running errands with mom. We take pride in providing the most stylish and high quality clothes for your kids!