![](http://sonandcoapparel.com/cdn/shop/files/IMG_8651.jpg?v=1721859116&width=3840)
SON & CO. APPAREL
Get ready for the beach with our All-New Summer Collection!
COLLECTIONS
![](http://sonandcoapparel.com/cdn/shop/files/27BBED49.jpg?v=1716176767&width=500)
![](http://sonandcoapparel.com/cdn/shop/files/27BBED49.jpg?v=1716176767&width=500)
![](http://sonandcoapparel.com/cdn/shop/files/27BBED49.jpg?v=1716176767&width=500)
![](http://sonandcoapparel.com/cdn/shop/files/27BBED49.jpg?v=1716176767&width=500)
![](http://sonandcoapparel.com/cdn/shop/files/27BBED49.jpg?v=1716176767&width=500)
BESTSELLERS
Our top sellers - get them before they run out!
I Am Affirmations T-Shirt
The Boys tee
Flamingo Bay Swim Trunks
NEW ARRIVALS
I Am Affirmations T-Shirt
Free as the Sea (Acid Wash)
The Boys tee
THE SON & CO. DIFFERENCE
![](http://sonandcoapparel.com/cdn/shop/files/594C441E-37AC-47B9-8278-98CA659FC86D.png?v=1717820756&width=700)
![](http://sonandcoapparel.com/cdn/shop/files/C6347B35-D2B5-43DC-B6BA-866B7DF27FD2.jpg?v=1718942136&width=700)
![](http://sonandcoapparel.com/cdn/shop/files/Tezza-2754.jpg?v=1716504530&width=700)
![](http://sonandcoapparel.com/cdn/shop/files/233ECA67-9C9B-4B9A-9276-55E82BEB6A07.jpg?v=1715833883&width=700)
Premium Quality Materials
Our clothes are made from high-quality materials that ensure durability and comfort. Whether it's soft cotton, breathable fabrics, or sustainable materials, we prioritize quality to provide you with the best possible product.
Ethical and Sustainable Practices
We are committed to ethical manufacturing and sustainable practices. By choosing our clothes, you are supporting a company that prioritizes fair labor practices and environmentally-friendly production methods, ensuring a positive impact on both people and the planet.
Trendy and Timeless Designs
We offer a wide range of designs that cater to both contemporary fashion trends and timeless styles. Our collections are carefully curated to ensure that you can find something that suits your personal style, whether you're looking for something bold and trendy or classic and elegant.
Exceptional Customer Service
Our customer service team is dedicated to providing you with an exceptional shopping experience. From easy returns and exchanges to personalized styling advice, we are here to help you find the perfect outfit and ensure that you are completely satisfied with your purchase.
Let customers speak for us
from 87 reviewsSuch a fun tee and perfect for any little one. My son wears a 3T with RTG. He’s 31lbs 37”
![Rad Kid Era](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/B010A48E-032D-475E-8722-657046249A1C_70x70.jpg?v=1719004521)
Absolutely love this tee! Such a perfect graphic and the softest tee
![Just Another Day in Paradise](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/594C441E-37AC-47B9-8278-98CA659FC86D_70x70.png?v=1717820756)
This T is made so well & is so soft! We always get so many compliments & asking where to buy. Love everything this company makes!
![Respect the Locals](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/6207C6BE_70x70.jpg?v=1716504462)
Love this T! So soft & washes well! My grandson is wearing the largest size offered (8/10) at this time so please make larger sizes!!!
![Too Rad to be Sad](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/ED615934-8FE7-4EC2-9EFF-83CDDD0D1198_70x70.jpg?v=1709251469)
I’m obsessed, how cute is this?! I love it so much!
![I Am Affirmations T-Shirt](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/IMG_5766_70x70.jpg?v=1706222652)
I bought 2 vacay tanks for my grandchildren to wear on our family vacation. I am always so impressed with the quality of the T’s, so soft, & this tank has a teensy bit of stretch. Love! Will share photos soon!
![Vacay Vibes Tank](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/4DEC0550-A4C7-42B7-AF55-82DB5426D5A8_70x70.jpg?v=1714532744)
The cutest and most positive shirt! We love it so much! I hope the hoodie comes back for the Fall!
![I Am Affirmations T-Shirt](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/IMG_5766_70x70.jpg?v=1706222652)
Perfect tank for the summer! Not too thick and the perfect cut on the arms and neck
![Young Wild & Free Tank](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/IMG-2044_70x70.jpg?v=1714532513)
This shirt is adorable, my son calls it his "shark shirt". What I was most impressed with was the the quality and softness for being 95% cotton. Great shirt.
![Respect the Locals](https://cdn.shopify.com/s/files/1/0548/8928/3841/files/6207C6BE_70x70.jpg?v=1716504462)
![](http://sonandcoapparel.com/cdn/shop/files/IMG-6060.jpg?v=1718942136&width=3840)
MADE TO LAST
![](http://sonandcoapparel.com/cdn/shop/files/IMG_5544_1_540x_e2cc185a-cc50-44a2-9010-76495388db20.webp?v=1721335731&width=1500)
ABOUT US
SON & CO. APPAREL
Welcome to Son & Co Apparel. We cannot wait to see your rad kid rocking our product! Son & Co was founded in 2021 in Southern California. The designs are inspired by the beach, outdoors, and always good vibes! Our clothes are perfect for a day at the beach, a skate session, snowboarding, or just running errands with mom. We take pride in providing the most stylish and high quality clothes for your kids!