
good vibes. Great style
Where beach-born style meets everyday play. Clothes built for beach adventures, school days, and spreading positive vibes.
COLLECTIONS
BESTSELLERS
Our top sellers - get them before they run out!
I Am Affirmations T-Shirt
Be the Reason
NEW ARRIVALS
Tropical State of Mind
Surfs up Cowboy
I Am Affirmations T-Shirt
Keep on Rollin
THE SON & CO. DIFFERENCE




Premium Quality Materials
Our clothes are made from high-quality materials that ensure durability and comfort. Whether it's soft cotton, bamboo, breathable fabrics, or sustainable materials, we prioritize quality to provide you with the best possible product.
Ethical and Sustainable Practices
We are committed to ethical manufacturing and sustainable practices. By choosing our clothes, you are supporting a company that prioritizes fair labor practices and environmentally-friendly production methods, ensuring a positive impact on both people and the planet.
Trendy and Timeless Designs
We offer a wide range of designs that cater to both contemporary fashion trends and timeless styles. Our collections are carefully curated to ensure that you can find something that suits your personal style, whether you're looking for something bold and trendy or classic and elegant.
Exceptional Customer Service
Our customer service team is dedicated to providing you with an exceptional shopping experience. From easy exchanges to personalized styling advice, we are here to help you find the perfect outfit and ensure that you are completely satisfied with your purchase.
Let customers speak for us
from 191 reviewsGreat quality, great fit! Will order again!

My son Jaxon loves it! It is the cutest softest shirt! I recommend it to any toddler!

I got a couple of shirts for my nephews for back to school. I’ve been told they are great quality and super cute. I’m excited to have stumbled upon these and hope to get them more in the future.

The tee is so soft. Absolutely love the red shade too. My son wears 4t with RTG. 38lbs & 41”

This tee is so soft and fun for summer days. My son wears 4t with RTG. 38lbs & 41”

Absolutely love the colors and the design. It’s such a fun tee for my 4 year olds. Definitely has a little oversize fit.38lbs. & 41” wearing 4t with RTG,

Love the shirts one for grandson and one for granddaughter. So soft and lightweight

LOVE the 2 T-shirts I purchased for my grandson! The quality is really great. Washed up nicely, and SO soft!!! Will be one of my new go-to companies to purchase from!!

