COLLECTIONS

BESTSELLERS

Our top sellers - get them before they run out!

Salty Sea

Salty Sea

Salty Sea

$26.00
$26.00
The Boys

The Boys

The Boys

$26.00
$26.00
Rad Kid Era

Rad Kid Era

Rad Kid Era

$26.00
$26.00
I Am Affirmations T-Shirt

I Am Affirmations T-Shirt

Sold out

I Am Affirmations T-Shirt

$26.00
$26.00
Sold out
Salty Sea

Salty Sea

Salty Sea

$26.00
$26.00
The Boys

The Boys

The Boys

$26.00
$26.00
Rad Kid Era

Rad Kid Era

Rad Kid Era

$26.00
$26.00
I Am Affirmations T-Shirt

I Am Affirmations T-Shirt

Sold out

I Am Affirmations T-Shirt

$26.00
$26.00
Sold out
Salty Sea

Salty Sea

Salty Sea

$26.00
$26.00
The Boys

The Boys

The Boys

$26.00
$26.00

NEW ARRIVALS

Island Time - Swim Trunks

Island Time - Swim Trunks

Island Time - Swim Trunks

$33.00
$33.00
Wild like the Ocean

Wild like the Ocean

Wild like the Ocean

$26.00
$26.00
Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

$33.00
$33.00
Young Wild & Free Tank

Young Wild & Free Tank

Young Wild & Free Tank

$25.00
$25.00
Island Time - Swim Trunks

Island Time - Swim Trunks

Island Time - Swim Trunks

$33.00
$33.00
Wild like the Ocean

Wild like the Ocean

Wild like the Ocean

$26.00
$26.00
Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

$33.00
$33.00
Young Wild & Free Tank

Young Wild & Free Tank

Young Wild & Free Tank

$25.00
$25.00
Island Time - Swim Trunks

Island Time - Swim Trunks

Island Time - Swim Trunks

$33.00
$33.00
Wild like the Ocean

Wild like the Ocean

Wild like the Ocean

$26.00
$26.00
Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

Flamingo Bay Swim Trunks

$33.00
$33.00
Young Wild & Free Tank

Young Wild & Free Tank

Young Wild & Free Tank

$25.00
$25.00

THE SON & CO. DIFFERENCE

Premium Quality Materials

Our clothes are made from high-quality materials that ensure durability and comfort. Whether it's soft cotton, breathable fabrics, or sustainable materials, we prioritize quality to provide you with the best possible product.

Ethical and Sustainable Practices

We are committed to ethical manufacturing and sustainable practices. By choosing our clothes, you are supporting a company that prioritizes fair labor practices and environmentally-friendly production methods, ensuring a positive impact on both people and the planet.

Trendy and Timeless Designs

We offer a wide range of designs that cater to both contemporary fashion trends and timeless styles. Our collections are carefully curated to ensure that you can find something that suits your personal style, whether you're looking for something bold and trendy or classic and elegant.

Exceptional Customer Service

Our customer service team is dedicated to providing you with an exceptional shopping experience. From easy returns and exchanges to personalized styling advice, we are here to help you find the perfect outfit and ensure that you are completely satisfied with your purchase.

Let customers speak for us

from 127 reviews

The material is so soft!

Renae Lonsway
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt

Live the qualityand the feel. I love they have a positive message

Terri
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt
Very soft Tee

My son loves how conformable his shirt is and I love reading the affirmations to him and the vibrant colors

Facebook-Redacted Last Name
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt
Love it! So soft!

We love the shirt for my son. It is so cute on him and the material is extra soft.

Kylee Smith
Stay Swell - perfectly Imperfect
Stay Swell - perfectly Imperfect
two thumbs up

Love the design and the shirt is soooo soft!

Jenn
Salty Sea
Salty Sea

Shirt is so cute and soft!

Courtney Flasch
Salty Sea
Salty Sea
The softest tees

The print on this stay golden tee is a favorite of ours. The shirt is so soft! Definitely a new go to!!

Dawn
Stay Golden
Stay Golden
Loving the merch!

My son was so excited when he saw the shirts I got him! He said they were so soft and cool! Finally a place to buy cute boys clothing!

Michelle Martinez
The Boys
The Boys
Great gift

Cant wait for my granddaughters to waer these beautiful shirts

Lori Blitzer
Salty Sea
Salty Sea
Great gift

Love these shirts

Lori Blitzer
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt

Very cute and very soft material.

Stephanie
I Am Affirmations T-Shirt
I Am Affirmations T-Shirt
Quality

The shirt is quality, extremely soft and lightweight beautiful shirt

Molly Ryan-Murray
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt
Summer shirts for the Grandsons

I preordered these tees for the Summer for my 3 Grandsons.
My Daughter and Daughter In Law can’t wait for the boys to wear them.

Sharon Zozzaro
PREORDER - I am Affirmations t-shirt
PREORDER - I am Affirmations t-shirt

Dad loves this shirt on our son so much, it's also so soft and stretchy.

Jocelynn
The Boys
The Boys

Omg, so these are absolutely adorable, cannot wait till summer!

Jocelynn
Check My Vibe 2.0
Check My Vibe 2.0

ABOUT US

SON & CO. APPAREL

Welcome to Son & Co Apparel. We cannot wait to see your rad kid rocking our product! Son & Co was founded in 2021 in Southern California. The designs are inspired by the beach, outdoors, and always good vibes! Our clothes are perfect for a day at the beach, a skate session, snowboarding, or just running errands with mom. We take pride in providing the most stylish and high quality clothes for your kids!

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